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The activities of a company associated with buying and selling a product or service it includes advertising, selling and delivering products to people people who work in marketing departments of companies try to get the attention of target audiences by using slogans, packaging design, celebrity endorsements and general media exposure. The marketing mix (also known as the 4 ps) is a foundation model in marketingthe marketing mix has been defined as the set of marketing tools that the firm uses to pursue its marketing objectives in the targetthus the marketing mix refers to four broad levels of marketing decision, namely: product, price, promotion, and place. The latest news, videos, and discussion topics on marketing. Information about marketing academic programs, faculty, research, news, marketing institute, field studies, and student organizations.
Marketing is simplistically defined as 'putting the right product in the right place, at the right price, at the right time' though this sounds like an easy enough proposition, a lot of hard work and research needs to go into setting this simple definition up and if even one element is off the mark, a promising product or service can fail. To be successful in business you must be able to attract and retain customers learning about your customers and offering products and services which meet their needs is an essential aspect of marketing.
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- Synonyms for marketing at thesauruscom with free online thesaurus, antonyms, and definitions dictionary and word of the day.
- Definition of marketing: the process by which products and services are introduced to the marketplace.
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- Marketing is the study and management of exchange relationships marketing is used to create, keep and satisfy the customer with the customer as the focus of its activities, it can be concluded that marketing is one of the premier components of business management - the other being innovation.
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